Testimonials

“Cristi did an excellent program for us on How to Market to Women Clients. She delivered well-researched, powerful facts and examples to demonstrate exactly how male and female lawyers can best tap into the women’s market.   Cristi has the ability to get a room of lawyers excited about marketing and business development for women, and she customized the presentation to exactly what we wanted and needed.  Highly recommended.”

Susan Clarke, National Director of Professional Development
Gowlings

“We are constantly looking for sources of new recruits, and Cristi’s presentation was very insightful.  She opened our eyes to the women’s market in a way that made the topic accessible to every person in the room.  One of the most practical presenters I’ve experienced, her content, ideas, and thought process provided us with a ‘toolkit’ to show our Directors exactly what to do.  The material is very easy to apply.”

John Davidson, Vice-President, Wealth & Estate Planning Group
Freedom55 Financial

“Thank you Cristi! My closing ratio immediately increased by over 30% after I implemented the recommendations that you provided in your Sales Presentation Audit for Financial Services Professionals. Your individual coaching has made an extremely positive impact on my business, and has helped me understand my female clients better, resulting in happy and loyal clients. Thank you for showing me how to grow my business by understanding the women’s market.”
Scott Boassaly, Investment Consultant
Investors Group

“Cristi Cooke shows lawyers and legal marketers exactly how to buildprofitable business relationships with female clients and prospects.  Herdynamic energy and obvious expertise adds tangible value to the audience,while her engaging and interactive style really keeps their attention.  I highly recommend her training sessions for all lawyers and legal marketers.”

Betsi Roach, Executive Director
Legal Marketing Association

“Since working with Cristi, my revenue has increased by at least 30% this year.  Cristi identified my ideal target market, helped me with my marketing messages, and did a complete overhaul of my marketing materials to make them unique in a very competitive industry. Cristi is one of the smartest and most effective business people I know.  She is excellent at responding quickly to my needs and is 100% client focused which is in line with my own philosophy.  The end results of working with Cristi have been amazing.”

Samantha Lie, Investment & Retirement Planner
RBC Investments

“When I saw Cristi speak at a conference, I realized she has a compelling message that all lawyers need to hear, and presents that message in a very convincing and logical manner.  That’s why I personally worked to ensure she came in to speak to our lawyers at Gowlings, and I continue to support her work.”

Rod Seyffert, Partner, and Previous Managing Partner (Toronto office)
Gowlings

What I like best about Cristi’s training is how effectively she converts cynics into believers, by using facts, examples, and real content our advisors can sink their teeth into.  This is a skill we value, because when our advisors further realize the extent that women influence buying decisions, they can apply Cristi’s strategies & tools to tap it . This is extremely good for our business.

Peggy Pratt, Director of Market Development
Freedom55 Financial

“Thank you for making an absolutely phenomenal impact on my business.  After attending your seminar, I incorporated several of your suggestions and found that your tools work like a charm, particularly when dealing with couples.  I’ve been in the industry for over 6 years, and your seminar was one of the most useful I’ve ever experienced.  Thank you for helping me capitalize on an opportunity that had been right under my nose.”

Andrew Branch, CFP, PFP; Investment & Retirement Planner
RBC Investments

“I must confess I was a skeptic when I blocked an hour off a busy day to take in Cristi Cooke’s seminar on marketing to women. I left thinking that this was one of the most productive hours I had spent in a long time. Cristi Cooke is smart, engaging and entertaining. She presents a clear, well-documented case for taking gender differences into account when establishing and maintaining business relationships with women- and best of all- she explains exactly how to go about doing it.”
Guy David, Partner
Gowling Lafleur Henderson LLP

“Cristi Cooke is a top rated speaker, and a caring presenter who truly wants her audience to succeed. Cristi is motivational, informative, energetic, funny, entertaining, and has the ability to effectively connect with her audience. Her topic is incredibly relevant, as women have a tremendous impact in today’s marketplace. I would recommend Cristi as a speaker.”
Tom Flood, Sr. Vice-President
Hulse, Playfair & McGarry

“Cristi’s seminar on marketing to women was not only engaging and entertaining but was also an eye opener. As a woman in a traditonally male dominated field, I have been trained to adapt my way of thinking to my environment.  Cristi’s seminar made me realize that just because I am a woman, I do not have the edge in marketing to women.”

Karen E. Smith
Gowling Lafleur Henderson LLP

“Cristi understands women’s consumer behaviour and her expertise has helped me build my business to award-winning levels. Cristi developed marketing messages for my website, and through her training seminar she confirmed my strategic direction and introduced new tools and methods which have been instrumental to my success. In all of my dealings with Cristi, she has provided service well beyond my expectations. I recommend her to anyone serious about growing their business through servicing the untapped women’s market. Lastly, I enjoy working with Cristi because she shares the same philosophy that I do – to help other people grow their businesses.”
Sheldon Rice, CIM, FSCI
Investment Advisor, Canaccord Capital
2006 Forty Under 40 Award Recipient
2005 Ottawa Chamber of Commerce Business
Person of the Year Finalist

“Dear Cristi, In the past thirty-five years, I have heard and participated in hundreds of ‘presentations’ throughout North America by various sales and marketing experts. Your talk this morning was among the four best … not just from content and presentation (which were exceptional) but from a genuine desire and ability to inform and train in a manner that was easy to absorb and will be retained by your audience for, literally, many years of application and results.
Your clients have a tremendous resource and are very well served!”
John W David
PerfectSalesCall.com

“Cristi, thank you for your captivating presentation on the women’s market! You really brought a hidden business opportunity to light for our members. I heard very positive feedback from the audience, and in fact your presentation became a draw for our event, causing at least one conference exhibitor to purchase a booth just to be allowed in to hear you speak. Considering the positive audience feedback, it was well worth it.”
Sharon Davies, Manager
Kanata Chamber of Commerce

“After attending Cristi’s seminar, I implemented the advice she provided and experienced an immediate positive impact on my closing ratios. The slight adjustments I made to my communication style and approach has increased the trust and confidence that my female clients have in me. I am looking forward to attending another Majority Marketing seminar soon and building on this success.”
Jay Jay Roberts, Financial Service Representative
TD Canada Trust

“I received great information at Cristi’s seminar about the difference in communication styles between men and women, and the resulting implications for selling to each of them. Once she points out the differences, it seems like common sense and should be obvious to everyone. But until she closes the loop for you, you don’t realize how all the traits you chalk up to humourous stereotypes about the sexes has a very real impact on your business. Since her seminar, I have noticed the differences when communicating with female clients, and can now consciously tailor my approach to women clients and prospects based upon their unique communication styles.”
Matt Hutcheon, President
Vista Enterprises

“At Cristi Cooke’s ‘Marketing to Women’ training session, the minute Cristi spoke her first few words, she grabbed my attention, and kept it until the very end. Not only did she explain the purchasing power of women, but she also backed it up with statistics, and used real-life scenarios we could all relate to. During Cristi’s seminar, I found myself thinking “Aha!” on many occasions. Potential prospects can become loyal clients. It’s about being understood. And Cristi understands the importance of ‘Marketing to Women’. I highly recommend her training sessions.”
Coralee LeBlanc, President
RedAction Communication

“Great presentation style! Organized, confident, relational, gestures, enthusiasm, and a great sense of humour. Nothing phases you.”
Majority Marketing Seminar Attendee
Peel Institute, Toronto, Ontario

“Cristi’s workshop on ‘Marketing to Women’ helped me to understand some of those subtle unconscious factors, that weigh heavily in decision making for women. It has helped to improve my sensitivity, in working with women both professionally and personally.”
Jeremy O’Krafka, National Manager
Canadian Association of Career Educators and Employers (CACEE)

“Cristi, you know your topic and deliver it superbly. I like the way you provided theory, then tips and ‘how-to’s.”
Majority Marketing Seminar Attendee,
Peel Institute, Toronto, Ontario

“Clear, articulate, and entertaining. Plus, I learned a lot”
Majority Marketing Seminar Attendee,
Peel Institute, Toronto, Ontario

“Your presentation reinforces some thoughts and impressions I had, and destroys others! Good food for thought. I enjoyed all of it. Well done!”
Majority Marketing Seminar Attendee,
Peel Institute, Toronto, Ontario

“As a woman, I thought I had a step-up to gaining a woman’s business. Facts told me I that I need to work just as hard.”
Majority Marketing Seminar Attendee,
Peel Institute, Toronto, Ontario

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